The best marketing MLM network businesses can hope to find are interestingly not located in the act of generating leads. So much of today’s training material is solely geared toward helping novices and even the more seasoned network marketers alike to generate interest in the product, the business, the concept of network marketing, and the various ways of engaging an individual in the discussion. Close attention is being paid to the way the glossy brochures are to be arranged on a table, how the samples should be handed out, where the presentations ought to be held, what to do to create and ambiance that is conducive to buying, and of course how a presenter will be able to correctly see and interpret buying signals given off by an interested lead.
Yet surprisingly, there is precious little being said about the one marketing vehicle that makes it all possible. No, it is not the Internet, the website, the meeting room where a live sales presentation may be scheduled to be held, or even the ad that got the audience into the door to begin with! All of these are important, of course, and in many ways will support that most valuable of all assets as it does its stuff and turns leads into qualified leads, buyers, or down line candidates. The best marketing MLM network businesses can hope to find is the very person of the presenter!
Is this little nugget of information a let down? Perhaps you were searching for that silver bullet that would turn each and every sales presentation into a surefire moneymaker for you and your business? If so, you have not yet realized that it is the presenter her- or himself who will make or break the business! * Consider the fact that the audience must understand the information it is being given. To create this kind of an understanding in a diverse group, your business requires an individual who can connect with the audience one individual at a time! This kind of ability will generate an amazing amount of credibility not only in the presenter of the product or business, but also in the business itself and each and every person who is representing it!* Come to terms with the understanding that your product or business is only as trustworthy as the person in front of the room who is presenting it. If she or he looks shifty, is caught in disseminating misinformation, or appears genuinely untrustworthy, this attitude will immediately be transferred onto your business.
The power that is held by your presenter is uncanny. The best marketing MLM network businesses can hope to find is a trustworthy individual presenter who knows the product, is able to articulate the strengths but also weaknesses of the item, is knowledgeable about the network marketing process, and has bought into the concept of multi level marketing with determination, commitment, and unwavering belief that the system works. If you are such a presenter or have found one for your business, it does not matter if the meeting takes place in an unheated utility room in the basement of a bowling alley – your leads will become qualified leads virtually in an instant!
Together we shall win,
Adesegun Akitoye
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