Today, there are many challenges facing global businesses as they continue to adapt to changes in the business environment and satisfy market demands at the same time. This challenge is compounded by the fact that the different barriers to entry which exists between countries in the past are now becoming non-existent. It is no wonder then that a lot of businesses are now just struggling to survive. But you can also look into these challenges as opportunities instead of threats.
For example, it is now possible to export your products to different countries without dealing with the trade restrictions that were present in the past. In addition, you can even put up a manufacturing plant in another country and nobody will stop you. As you can see, there is a free movement of goods and services in today’s business. It is only to be expected then that modern businesses will put a lot of emphasis on developing their brands.
And in line with this, you can see that the brand packaging, the graphics, and the content of one brand are the same throughout the world albeit it is written in different languages. However, their message is the same, so if one brand is promoting wellness in America then you can expect that they will promote the similar concept in Asia. They will not deviate from their core strategy. Even their promotional efforts will have some similarity even though it will be adapted according to the local taste.
Establishing a global brand that can be recognized everywhere is quite hard though because of the sourcing of the raw materials, the pricing, and the distribution of the products. Sometimes, the same product will also costs more in country than it does on the other because of currency fluctuation and the differences in the standard of living. So the challenge is keeping the product consistent both in quality and in price in these different countries.
In line with this, it is important for modern businesses to communicate effectively with their partners in different countries. Every significant development in one country should be reported because this can likewise affect the profitability of the whole company. Some of the tools that can be used for effective communication include the e-mail, video conferencing, and even telephone calls. This will enable the upper management to manage the whole businesses effectively in their main offices.
And with the nature of the global business environment today, it is important to innovate on products and services to keep up with the competition. Businesses can constantly improve their operations by adapting the best practices they discovered in some countries and integrating these practices into the way the company do business throughout the world.
Together we shall win,
Adesegun Akitoye
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