The business environment is always volatile because it is affected by the supply and demand of the marketplace. There are many factors that can contribute to the demand in the market and this demand will likewise also affect the supply. It is important to look into each of these factors to be able to cope up with changes. One of the most important determinants of demand is the income of the customer. When the income of the customer falls then his ability to purchase goods and service is affected.
Another factor that influences the demand for a product is the prices of related goods. For example, if the price of an apple falls for one particular season then you can expect the customers to buy more apples during that time frame even if they are used to buying banana. In this regard, the banana industry suffers because the customers buy the apples because of the low price.
Still another determinant of demand is the shifting taste of the market. Sometimes, there are trends in the market to drives the demand of some products up while sometimes it would adversely affect the demand in the market. The taste of individuals themselves can reflect on the overall demand of the market. If some customers prefer chocolate more than coffee then you can expect the demand of chocolate to be a lot more significant compared to coffee.
Your expectations in the future are also likely to affect the demand for a particular good or service right now. For example, if you are expecting to earn a lot of money in the near future then you will most likely be more inclined to spend today. On the other hand, if you expect to encounter several financial difficulties in the near future then your demand for products and services then will be less, you are likely to save your money right now.
Even the number of buyers in the market will have an overall effect on the demand because they will drive up the production of these goods. The prices of these goods will also be dependent on the demand which is created by the number of buyers.
As you can see, there are many determinants of demand and as a business owner; you should know each of these determinants individually and thoroughly. This is because you are in an industry that is highly dependent on the demands of the market. Every business in the world needs to follow the trends and where the demand in the market is going in order to survive. The enumerated determinants of demands are just some of the things that will affect the demand, there are still other factors that may affect the demand more than you may think possible.
Together we shall win,
Adesegun Akitoye
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